2009年11月24日 星期二

SEO Tools -- Worth the Time and Money?

In 2004, when I first started working in an agency outside of Baltimore, we developed a tool called SEO Doctor, which was the primary focus of the site instantposition.com. This tool was amazing. Many tasks I'd been doing manually since 2000 were suddenly streamlined, and I was able to spend more time on strategy and data analysis. I was in heaven, and my productivity went through the roof.

A client recently told me that if you don't go through something manually the first few times, you may miss out on some important insight that is gained in the research process. I agree. Tools can help you gain efficiencies, but if they make assumptions or average data, for example, you have to clearly understand the different ways that the information could have ended up coming out.

Several SEOs are going to laugh at me, but here's a little secret: I almost never use Firefox. For those of you who feel that Firefox is the only thing you need to support your SEO research and strategy, I respect that. I simply prefer Internet Explorer, and have found a number of tools that I regularly use to support my strategic work. I guess you can call me the "PC" of the SEO expert world.

With that disclaimer aside, let's dive into a few of the tools I regularly use -- some paid and some not. Hopefully, some of these are tools that executives and non-SEO trained individuals can get value from when evaluating internal or outsourced SEO efforts.

2009年11月23日 星期一

BragIt releases HTML Slideshow Plug-in for Adobe Lightroom

BragIt today releases version 1.0 of "BragIt HTML Slideshow", a plug-in to Adobe Lightroom. Its target group is people who want to publish a collection of photos to the web like a slideshow, telling a story. Visitors to the website can scroll through thumbnails of all photos, and then start the slideshow to see large photos sequentially with annotations below each photo.

It becomes a flash slideshow where the viewer is in full control of when to see the next photo, and it does not require any Flash plug-in. Since the resulting slideshow is based on HTML, it is fast and requires no browser plug-ins. And visitors who use a browser that understands color management will see good colors that are close to the ones you see in Lightroom.

The resulting slideshow has a scrolling index page of all photo thumbnails, an identity plate, and an introductory description. The full frame version of each photo can have multiline captions in a compact design to make room for photos in both landscape and portrait orientation with separate bounds for width and height. When a full frame photo is clicked, it advances to the next full frame photo.

Pricing and Availability:
The plug-in has extensive choices for text labeling, fonts, layout and color controls. You can download a demo version that is free to use as much as you like, but it is limited to 10 photos. For use with more than 10 photos, purchase an unlocked version for only EUR 10.

2009年11月22日 星期日

Web page junk gone in a flash

So many pages are a horrible clutter, a designer's nightmare. Banner ads scream at you, pop-ups jump up and down and blink at a crazy pace, hideous animated videos keep clamouring for attention.

No more at Doubleclick's place. We've discovered Readability, described as a bookmarklet by its maker, New York design house Arc90 Lab.

Readability removes the junk and just lets you read the text, presented in a beautifully simple, clear, clean layout.

The bookmarklet is free. You simply go to the Arc90 site and drag a bookmark to your browser's toolbar. That's all there is to it: a button marked Readability now resides in the toolbar.

When you find one of those annoying, flash slideshow, blinking web pages, you just click on the Readability button, and in a flash all the irritating bits are gone.

Not everyone thinks this is a great idea: especially not the producers of animated ads, who badly want your attention and reckon they're paying for the pages you read for free.

Readability is claimed to work on all the major browsers, such as Internet Explorer, Firefox and Google's Chrome.

Doubleclick had no trouble installing it on Firefox but ran into some difficulty with Safari. The Arc90 web page wouldn't display the necessary draggable button.

No great problem, we simultaneously opened a Firefox page and dragged the button across to Safari's toolbar. Works perfectly.

If you like it -- and we haven't found anyone who doesn't -- you might also like to try Instapaper, a free tool that saves web pages for later reading.

2009年11月19日 星期四

Hacker put farmers' records at risk

An amateur hacker attacked two government servers at Agriculture Canada, putting at risk about 60,000 personal-data records of Canadian farmers, according to the Privacy Commissioner's annual report.

The report lists various privacy breaches that came to the Commissioner's attention over the past year, but Commissioner Jennifer Stoddart said she was at a loss to explain why several of the highlighted incidents involved the federal agriculture department.

The attack occurred in September, 2008, and the hacker installed e-mailing software on government servers. The report said the attack was traced back to a "script kiddie," a term describing an amateur hacker who installs malicious software for kicks.

It is one of four privacy and security breaches at Agriculture Canada identified in the report.

A laptop was stolen from the Canadian Canola Growers Association, which administers a federal agriculture-loan program. The computer contained information on 31,160 applicants.

Workers at a Regina office of Agriculture Canada mistook a plastic container of incoming mail for a garbage bin and dumped it in the trash.

A briefcase containing draft performance reviews of Agriculture Canada executives was stolen from a car. As a result, departmental employees were given new briefcases with combination or key locks.

"I don't know that there's particularly a systemic problem at Agriculture Canada," Ms. Stoddart said. "I think it's perhaps more of an unfortunate coincidence that many of the data breaches we investigated this year were related to its various programs."
Article from:fkdusdir65.gujaba.com

2009年11月18日 星期三

Some say Broun mailing misleading

The opposite is true. The health care bill the House of Representatives passed Nov. 7 would not allow insurance plans sold through a proposed government-regulated health care exchange to cover abortions except in cases of rape, incest or when the life of the mother is in danger.

The mailer claims a "government run health care experiment ... federally mandates coverage of abortion."

The statements in the mailer are accurate, Broun spokeswoman Jessica Morris said.

"It states, 'Dr. Broun will fight to stop health care plans that: ... Federally mandates coverage of abortion,' and that is what he will continue to do," Morris said.

Some constituents who received the brochure complained it left the false impression that the House bill mandates abortion coverage.

"I think it's totally misleading," Athens resident John English said.

The mailer was finished two weeks ago, before the House passed an amendment to the health care bill by anti-abortion Rep. Bart Stupak, D-Mich., Morris said. The amendment bars both the public option - a proposed government-run health care program - and subsidized plans offered by private insurers from covering most abortions.

The four-page color brochures were printed and mailed at taxpayer expense. They were sent to about 100,000 registered voters, Morris said.

Russell Edwards, a University of Georgia law student who runs an anti-Broun political action committee, called them a waste of tax money.

"Paul Broun Jr.'s use of taxpayers' funds and public resources for his own personal agenda is wrong," Edwards said. "His health care mailers are only meant to scare families in our district into giving him their money and their vote."

The Franking Commission, a bipartisan committee of lawmakers, vets all taxpayer-funded mass mailings from congressmen to constituents to ensure they are not too political.

Broun was criticized for his use of the franking privilege in early 2008, when he spent most of his office budget for the year to send about nine letters and brochures while in the midst of a hard-fought primary race.

"Dr. Broun values direct communication with his constituents and frequently sends important updates through the mail," Morris said.

The brochure also includes an outline of Broun's own health care bill and a survey that recipients can fill out and return to his office.

2009年11月17日 星期二

Release the First Version of Photo MovieTheater

eTinysoft Inc., the leader of Home Entertainment Software developer in the video and audio converting field, today release the first version of Photo Movie Theater which is a powerful photo movie maker that can turn your digital photos and videos into movies for you to share with your friends and family in Mobile phone, DVD or TV.

Based on some advanced video conversion technology that is featured in eTinysoft Total Video Converter HD, Photo Movie Theater can convert photos and videos to High Definition movie. The following is the powerful procedure in the process of making your personalized photo movie.

1. Import your favorite photos and videos: Select your favorite photos and videos in the folder, import them to the photo explorer. Drag and drop the photo to the storyboard and then you can edit them.
2. Add stunning transition: Make your photo movie more personalized and animated by adding special transitions. Photo Movie Theater provides array of built-in transition like wedding, kids, movies to add visual impact between photos.
3. Make up: Edit texts and record your own voice to describe favorite photos. Select songs from your music library. Add effect and illustration to make your photo movie as gorgeous as your like. With Photo Movie Theater, you can make your photo movie more fun as you like.
4. Publish: Photo Movie Theater owns a great deal of output formats. You can output your photo movie directly to all the major disc formats including DVD, Blu-ray & CD and AVCDH which you rarely see in other flash slideshow software on the market. And you can put your photo movie on portable devices like iPod, iPhone, PSP, Mobilephone and more.

Price and Availability
eTinysoft Photo Movie Theater runs well under Windows 98/2000/NT?XP/Vista7. The Standard Version costs as low as $35.95. Of course, a free trial version is also available for 15 days. After that, you will be kindly reminded by some functions may be deactivated.

Article source:gfgdlpto.gujaba.com

2009年11月15日 星期日

Using Slideshow Maker to build wedding photo slideshow

Slideshow Maker is an easy and great slideshow software to create photo slideshow and flash slideshow. Slideshow Maker is a template-based flash slideshow authoring tools, which can help users build xml+driven flash slideshow. Slideshow Maker can support multitudinous picture formats likeJPEG, TIFF, PNG, GIF and BMP. In the meanwhile, Slideshow Maker simplifies the working flow of making a photo slideshow and flash slideshow. In general, just with three steps, users can complete their amazing creation of photo slideshow and flash slideshow, the three steps can be described as the following: Add photos, Choose themes for flash slideshow, Export or Publish flash slideshow. Under each steps, Slideshow Maker allows more customization for users to tailor their slideshow, such as set transition, transition duration and photo show duration, add description and text for photo slideshow.

Take wedding photo slideshow for example, wedding is an important and holy event for all of us in our life. Everyone wants to cherish their memorable wedding moment so that they can enjoy their unforgettable memory in the rest of their life. The wedding ceremony is so precious and valuable. Thus making a wedding slideshow to recording your wedding even is urgently necessary.

Sharing your discovery, happiness and hobby is great trend in modern times along with the popularity of Internet. Sharing itself is also a great happiness and enjoyment for ourselves, because we can spread our happiness to every corner of the earth. It is very meaning. With Slideshow Maker, you can build your interesting and meaningful photo slideshow to share with other. Wedding photo slideshow is one among most of them. Through wedding photo slideshow, you can announce your happiness to the world, and burn wedding DVD slideshow to send to friends as gifts.

Slideshow Maker is also able to create photo slideshow and flash slideshow for MySpace, Blogger, Xangan, Netvibes, Piczo. Once You upload your slideshow to Go2Album (a free photo hosting and photo sharing website), the website will generate <Embed> …</Embed> html code for you insert flash slideshow to those SNS websites. It is so great to make you SNS personal webpage and profile more attractive, and useful for socializing in those websites.

Slideshow Maker is a great tool for photographer, artist and webmaster and web developer to display their photos and creative masterpieces on their websites. Slideshow Maker provides those people an easy and intuitive solution to help them organize and show their works on website. Those generated photo slideshow and picture slideshow gives their website more interactivity and beautifulness.

Slideshow Maker allows users to add background music for photo slideshow and flash slideshow. It is a great feature for slideshow software. Picking a favorite music to match your slideshow is so wonderful, in this way you can deeply express and manifest yourself. With regards to wedding photo slideshow, you can choose wedding songs to match your wedding photo slideshow.

How to make wedding photo slideshow and wedding flash slideshow with Slideshow Maker:
1. Add wedding photos to Slideshow Maker. After importing wedding slideshow to Slideshow Maker, users can double-click wedding photos to edit photos basically. In this step, users are also allowed to select transition and set transition, photo show duration for each photos.
2. Choose appropriate template. Slideshow Makers provides users with a great many different templates. Through these templates, users are able to select amazing flash template to display their wedding photo slideshow. As for the detailed setting of flash template, users can conduct some customization.
3. Export and publish wedding photo slideshow. Slideshow Maker provides users with three different ways to publish wedding photo slideshow: Burn to CD/DVD slideshow, upload to go2album (a free photo album host), publish to local computer and then embed to personal website.

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